Retention Marketing Masterclass
Course details
Your Learning Journey
This comprehensive program spans six intensive sessions, each designed to build your expertise in retention marketing from foundation to execution.
01
Foundation of Retention
Understanding core concepts, roles, and objectives
02
Analytics, Events & RFM
Mastering data-driven customer segmentation
03
Channels & Content
Optimizing communication across platforms
04
Retention Levers
Implementing campaigns, rewards, and reviews
05
Performance & Framework
Measuring success and applying frameworks
06
Live Sessions
Hands-on project workshops and execution
Session 1: Foundation of Retention
01
What is Retention Marketing?
(10 Minutes)
02
Who Plays a Role in Retention Marketing?
(10 Minutes)
03
Who is a Retention Marketer?
(10 Minutes)
04
Goals / Objective Identification
(With Glossary of Retention Marketing) (30 Minutes)
05
Max Approach
(30 Minutes)
06
Q & A
(10 Minutes)
Session 2: Analytics, Events & RFM
Master the data-driven foundation of retention marketing. This session covers event tracking, analytics interpretation, and customer segmentation using RFM analysis.
Events
30 Minutes
Understanding and implementing event tracking for customer behavior
Understanding and implementing event tracking for customer behavior
Analytics
40 Minutes
Interpreting data and extracting actionable insights
Interpreting data and extracting actionable insights
Segmentation & RFM with Demo
40 Minutes
Advanced customer segmentation using Recency, Frequency, Monetary analysis
Advanced customer segmentation using Recency, Frequency, Monetary analysis
Q & A
15 Minutes
Interactive discussion and clarification
Interactive discussion and clarification
Session 3: Channels & Content
Optimize your communication strategy across multiple channels. Learn how to create compelling content and deliver it through the right channels at the right time.
On-Site Optimization (CRO)
10 Minutes - Conversion rate optimization techniques
Multi-Channel Strategy
70 Minutes - WhatsApp, Email, SMS, RCS, and Push notifications
Content Strategy
30 Minutes - Creating compelling, conversion-focused content
Q & A
15 Minutes - Interactive discussion
Session 4: Retention Levers
Implement powerful retention mechanisms that drive repeat purchases and customer loyalty. This session focuses on practical tools and tactics you can deploy immediately.
Campaigns & Flows
70 Minutes
Hands-on tools demonstration covering:
- Automated customer journeys
- Triggered campaigns
- Lifecycle marketing flows
- Personalization strategies
Additional Retention Mechanisms
- Rewards & Referral: 15 Minutes
Building loyalty programs and referral systems
- Reviews: 10 Minutes
Leveraging social proof and feedback
Q & A: 15 Minutes
Interactive discussion
Interactive discussion
Session 5: Performance & Framework
Measure, analyze, and optimize your retention marketing efforts. This session brings together all previous learnings into a cohesive measurement and execution framework.
Additional WhatsApp Marketing
20 Minutes - Advanced WhatsApp strategies and best practices
Measurement & Analysis
30 Minutes - Tracking performance and extracting insights
Max Framework
20 Minutes - Comprehensive retention marketing framework
Q & A
30 Minutes - Extended discussion and clarification
Session 6: Live Project Workshop
Apply everything you've learned in hands-on project workshops. These sessions provide practical experience in planning, executing, and reporting on retention marketing initiatives.
Workshop Session 1
Duration: 60 Minutes
Plan your retention marketing strategy: Define objectives, identify target segments, select channels, and design campaign flows.
Workshop Session 2
Duration: 60 Minutes
Execute and report: Implement campaigns, track performance, analyze results, and present findings with actionable recommendations.
Final Assessment
Demonstrate your mastery of retention marketing concepts through a comprehensive examination covering all six sessions.
Format
Written + Practical Assessment
- Multiple choice and case study questions
- Real-world scenario analysis
Duration
60 Minutes
- 60 minutes: (100 marks)
Passing Criteria
70% Required
- Overall score of 70/100 to pass
Topics Covered
- RFM Analysis & Segmentation
- Channel Strategy & Content
- Campaign Planning & Execution
- Performance Measurement
CERTIFICATION
Upon successful completion (70%+ score), receive:
- Official Retention Marketing Certificate